
Monthly insight · September 2026
The State of Hotels in America
September 2026 | Protect NOI, test financing, and prepare the sale file before setting a price.
Welcome to the September 2026 draft of The State of Hotels in America from DVP Capital Group. Our focus this month is practical: protect property-level earnings, test financing before setting a price, and make capital obligations visible before negotiations begin. This draft needs a market-data refresh before distribution. We cannot verify the latest releases for this issue, so the dashboard separates reported historical benchmarks from clearly labeled underwriting assumptions. It should not be presented as a current national market snapshot. For independent owners and small portfolio operators, we recommend using this issue as a preparation checklist rather than a pricing signal. Reconcile trailing operating results, identify costs that a buyer will retain, and document deferred maintenance and brand requirements. Buyers should work from the same evidence and obtain property-specific debt terms. Our judgment: the most useful next step is not a stronger headline about the market, but a more defensible earnings file and financing plan.
By the numbers
Market snapshot
Reported industry figures with the period each covers. Items marked as estimates are our own reading of the market, not published data.
Rates and ratios
U.S. hotel occupancy — historical benchmark
2023
Exit cap rate — illustrative sensitivity
September 2026 · DVP estimate
Borrowing rate — illustrative sensitivity
September 2026 · DVP estimate
Operating-cost growth — illustrative stress
September 2026 · DVP estimate
Not release-ready: the latest published periods for a September 2026 issue could not be verified. The reported occupancy, ADR, and RevPAR figures below come from STR and cover calendar year 2023; they are historical references, not current market readings. STR's publisher landing page is supplied rather than an unverified article URL. The exit-cap-rate, borrowing-rate, and operating-cost-growth ranges are DVP Capital Group estimates constructed as illustrative underwriting sensitivities, not reported industry data or forecasts. Their assumptions are stated individually. No transaction-volume estimate is included because a defensible current figure or estimation basis is unavailable. Federal Reserve and BLS sources support explanations in the articles, not current dashboard readings. Replace the historical benchmarks with the latest verified releases and obtain current transaction and financing evidence before publication.

data
The numbers: historical references, separate from underwriting tests
The three reported national figures describe 2023: occupancy of 63.0%, ADR of $155.62, and RevPAR of $97.97. They provide a documented historical reference only. They do not establish September 2026 performance, a current growth rate, or a pricing trend. Do not compare a property's September results directly with these annual averages without addressing seasonality and market differences.
The remaining ranges are assumptions for testing a deal: an 8-10% exit cap rate, a 7.5-9.5% borrowing rate, and 3-5% operating-cost growth. They are not evidence of current transaction pricing, loan availability, or expense inflation.
For an initial property review, we recommend holding revenue flat and testing the financing and expense ranges separately, then together. Replace the assumed cap rate with support from relevant closed sales and the borrowing range with written lender terms. Build the expense forecast from payroll records, contracts, renewal notices, and planned staffing—not from the national dashboard.
For publication, chart the historical observations and illustrative ranges separately. Do not connect them into a time series.

commentary
For smaller owners: make the property financeable before debating its price
Our view: preparation should come before an asking-price decision. We would rather see a reconciled operating statement, a documented capital plan, and early lender feedback than an ambitious valuation supported by projected savings.
For sellers, identify which earnings improvements are already visible in the books and which remain proposals. Keep those categories separate. Document owner involvement, management costs, replacement needs, and any unresolved brand requirements.
For buyers, we recommend evaluating the acquisition as a complete capital commitment: purchase price, closing costs, working capital, immediate repairs, and any renovation or brand obligations. Test that commitment against property-specific financing terms rather than the illustrative rates in this draft.
Our recommendation for both sides is straightforward: agree on the evidence before arguing over the conclusion. A clear record does not guarantee agreement on price, but we consider it the right foundation for a serious negotiation.
DVP Capital Group — Dieter von Puschendorf, California Licensed Real Estate Salesperson, DRE# 01971402, and Carmen von Puschendorf. Matching prepared hotel sellers with qualified hotel buyers nationwide, with a focus on small-to-medium hospitality transactions.

article
Improve NOI with changes a buyer can verify
Start with a clean earnings bridge
We recommend beginning any NOI improvement program with a monthly reconciliation of the property-management system, bank deposits, payroll, and general ledger. Build a trailing operating statement that someone outside the business can follow without a lengthy verbal explanation. Keep the original statements alongside any adjusted presentation.
For a potential sale, we would divide adjustments into three groups: documented nonrecurring expenses, owner-specific expenses, and proposed operating changes. Present the first two with supporting records. Put the third in a separate opportunity schedule rather than treating it as achieved earnings. In our judgment, a restrained presentation is more useful than an aggressive add-back list.
Choose contribution over headline revenue
We recommend reviewing business by booking channel and customer segment before changing rates. For each segment, assemble room revenue, acquisition expense, discounts, refunds, and the service requirements you would expect to continue. Then compare the contribution you want from that business with the operating resources you plan to commit.
For promotions, set a written objective before launch. Are you trying to fill otherwise empty rooms, attract repeat direct business, or support a specific local account? Choose the measurement in advance and establish a stopping rule. We would avoid renewing a promotion simply because it generated bookings; require a property-level explanation of why the business remains worth pursuing.
Separate wage rates from labor hours
The BLS Employment Cost Index measures changes in employer costs for wages and salaries and employee benefits. (Source )
We would use that information as broad context, not as a substitute for the hotel's payroll detail. Track wage rates, overtime, contract labor, and scheduled hours separately. Review hours against occupied rooms and the service work actually required. Avoid starting with an across-the-board staffing cut; first identify the shifts, tasks, and coverage decisions you want to change.
For an owner-operated hotel, we recommend recording the owner's recurring duties and estimating the replacement staffing or management expense a buyer should evaluate. Do not assume a buyer will perform the same work without compensation. Ask the buyer to state its own staffing plan rather than treating either party's arrangement as universal.
Make the improvement transferable
We recommend assigning each operating change an owner, a start date, a baseline, and a monthly result. Retain invoices, schedules, vendor agreements, and guest-service indicators alongside the financial comparison. Keep deferred repairs out of the savings narrative.
Before bringing the property to market, prepare a concise improvement register showing what changed, what evidence supports the result, and what remains unfinished. Our preference is for a few clearly documented improvements over a long list of hypothetical efficiencies. Give a prospective buyer enough information to reproduce the analysis—and enough transparency to disagree with an assumption without rejecting the entire earnings presentation.

article
Size the debt and define the PIP before setting the price
Start with a property-specific financing request
We recommend approaching lenders with the operating statements, ownership structure, proposed purchase terms, management plan, and capital budget assembled in one package. Ask each lender to identify what it needs before issuing an indication and which assumptions remain subject to underwriting. Do not treat the borrowing-rate range in this draft as evidence that financing is available.
The Federal Reserve's Senior Loan Officer Opinion Survey gathers information about changes in bank lending standards and terms and demand for loans. (Source )
In our view, that survey is useful background for a financing discussion, not a substitute for a property-specific proposal. Request written treatment of the interest rate, amortization, maturity, fees, reserves, guarantees, and prepayment provisions. Compare the proposals using the same operating assumptions and capital plan.
Test the complete debt structure
We would build separate cases for the proposed financing, a higher borrowing cost, and weaker operating results. Keep the purchase price unchanged initially so the effect of each assumption is visible. Then decide which adjustment you would make: more equity, a lower price, a smaller capital program, or no transaction.
Ask the lender to show its own NOI calculation and debt-sizing method. Reconcile its treatment of management expense, replacement reserves, owner labor, and proposed improvements with your model. We recommend resolving those differences before relying on a loan amount in negotiations.
For floating-rate debt, request the index, spread, floor, reset schedule, and any hedging requirement in writing. For every proposal, ask what happens at maturity and what conditions must be met to extend. Our preference is to evaluate the full obligation rather than selecting a lender from the initial coupon alone.
Turn the PIP into a defined capital commitment
For a branded property, we recommend requesting the current property improvement plan, any proposed transfer requirements, the applicable deadlines, and written clarification of unresolved scope. Treat preliminary conversations as open questions until the appropriate party confirms the requirement.
Obtain itemized contractor and vendor estimates where possible. Separate the purchase budget from renovation costs, working capital, contingency, and any allowance you choose for operating disruption. We would also ask who approves substitutions, what must be completed before reopening or rebranding, and which obligations remain with the seller.
Coordinate the decision calendar
Before agreeing to a closing schedule, map lender underwriting, inspections, brand review, cost estimating, and legal diligence onto one calendar. Assign a responsible party and decision date to every unresolved item.
Our judgment is that buyers should preserve a clear opportunity to reconsider the economics when material financing or capital assumptions change. Sellers should request timely evidence of financing progress without treating an early indication as a final commitment. We recommend resolving the largest uncertainties first, then negotiating price against the same documented plan.
Research notes
Sources & references
- 01
U.S. hotel occupancy — historical benchmark
STR · 2023 - 02
U.S. hotel ADR — historical benchmark
STR · 2023 - 03
U.S. hotel RevPAR — historical benchmark
STR · 2023 - 04
Exit cap rate — illustrative sensitivity
DVP Capital Group estimate · September 2026
- 05
Borrowing rate — illustrative sensitivity
DVP Capital Group estimate · September 2026
- 06
Operating-cost growth — illustrative stress
DVP Capital Group estimate · September 2026
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